Advamps Business Consultancy

  There is a Famous Saying that “People don’t buy what you do, they buy why you do it.” Branding refers to the entire process involved in creating a unique name and image for products or services in the minds of the consumers through various promotional tools with a consistent theme. It’s an art of creating the brand which aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Strategic brand management involves the design and implementation of marketing programs and activities to build measure and manage brand equity. It’s like a tool that creates a reputation in the marketplace that can drive price premiums and customer preference for goods from a particular provider. Importance of Branding:- Branding is not just naming or symbolically tagging a product but it is like giving birth to a brand, which is headed towards fulfillment of all promises and guaranteeing top class services and products. Branding helps in focusing